Profil Perusahaan

Multitrend Indo Tbk.

Code : BABY
Name : Multitrend Indo Tbk.
Type : Emiten

Address
: Gedung Menara Era Lt. 14-02 Jl. Senen Raya No. 135-137 DKI Jakarta 10410
Email : corporate.secretary@kanmogroup.com
Phone : (021) 352-0729
Fax : (021) 352-0724
Website : kanmomultitrend.id

Business
: Retail Trade of Clothing and Children's Toys.
Sector Code : B. Basic Materials
Sector Name : E7. Retailing
Industry : E74. Specialty Retail
Sub Industry : E741. Apparel and Textile Retail

Company Status
: PMDN

Foundation Status
: 2004-09-07

Brief of Company Background

BUSINESS ACTIVITIES AND BUSINESS TRENDS AND PROSPECTS GENERAL OVERVIEW PT Multitrend Indo is a company engaged in the retail sale of baby and youth fashion and accessories which started operations in 2005 under the auspices of PT Kanmo Retailindo, a company engaged in the retail business of premium women's fashion and accessories. The first outlet was opened at Mal Taman Anggrek in 2005 and since then, the Company has continued to open other outlets in the following years. In 2009, the Company introduced Gingersnaps, a children's clothing store originating from the Philippines. In 2013, the Company introduced Justice, an early youth clothing store and also launched the online platform mothercare.co.id. Currently, the Company's head office is in Jakarta, Indonesia. In carrying out its business activities, as of November 2022, the Company also has 118 outlets spread throughout Indonesia. Our Vission Inspiring and enriching life's journey (Inspiring and Enriching Life's Journey). Our Mission Care for customers Commitment to retain internal and external customers, do things that meet customer wants and needs through suggestions, ideas, support, and a good work ethic. To understand and identify customer needs, and provide them with the best. Pull together To operate as a team where different functions work to help each other to win and are united by a common goal. Share understanding and cooperation in groups. Having a broad and strong network, respecting differences, and looking for opportunities to work together in overcoming challenges. Make Business Stronger Always looking for space and how to be more, looking for opportunities to make things better. Explore new ideas, look for opportunities to make them happen, and challenge the establishment. It's not about doing more, but doing things better. Own and Complete Everyone's ability to be responsible, find solutions and work on them to completion. It's about taking leadership yourself, making it happen, and not stopping until it's done. As a leading baby and children's clothing retail company, the Company is engaged in 3 (three) main areas, including: (i) offline retail; (ii) online retail (iii) distribution; Information regarding the 3 (three) main areas of the Company are as follows: Offline Retail The Company acts as Indonesia's exclusive licensee for global baby and children's brands such as Mothercare, ELC, Gingersnaps, Justice and Wilio whereby the Company obtains products from these principals and sells them in the Company's retail stores in various shopping centers. Online Retail To strengthen the Company's customer reach, the Company has increased its presence online through product sales on websites and ecommerce platforms in Indonesia. This way customers can choose to go to a store or online experience based on their preferences. Distribution In addition to several brands that the Company sells in its own stores, the Company sells its principal and own products at retail partners through its subsidiary, KMG. These brands include the following: Banz, HEAD, Jazwarez, J&J, MICRO, NUBY, Playgro, TY Brand, YAMATOYA, ZOGGS, PT Actavis Indonesia SIGNIFICANT TRENDS IN PRODUCTION, SALES, SUPPLY, EXPENSES AND SALES PRICES THAT AFFECT THE COMPANY'S BUSINESS ACTIVITIES AND FINANCIAL PROSPECTS The Company's sales consist of 3 channels: Offline Stores, Online Stores, Distribution. The majority of sales are at offline stores, especially those owned by the Company itself, the peak season of sales in the Company's industry is in the middle of the year at the end of season sales and before Idul Fitri and Christmas. To anticipate this, the Company prepares supplies from the previous few months by looking at trends in market demand. Determination of the selling price is seen from the cost of purchasing each product owned by the Company. Quality Control is very important for the Company to reduce reject goods that are not in accordance with the Company's specifications and standards, control over these rejected goods can avoid consumer complaints and dissatisfaction with the products sold by the Company. TREND, UNCERTAINTY, DEMAND, COMMITMENT OR EVENTS THAT COULD SIGNIFICANTLY AFFECT PROFITABILITY, LIQUIDITY AND SOURCES OF CAPITAL The potential for a decrease in the Company's revenue and profits is caused by a decrease in people's purchasing power or an increase in the price of raw materials for production. For example, during the Covid-19 pandemic, which caused people's purchasing power to decline, consumers prioritized spending on staples for daily living. As a result, the Covid-19 pandemic caused a decrease in the Company's sales. The increase in import tariffs for several products purchased by the Company also resulted in reduced profit margins and higher selling prices. This resulted in a decrease in the Company's sales. THE COMPANY'S DEPENDENCE ON INDUSTRIAL, COMMERCIAL OR FINANCIAL CONTRACTS, INCLUDING CONTRACTS WITH CUSTOMERS, SUPPLIERS AND/OR GOVERNMENTS The Company does not have the Company's dependence on industrial, commercial, or financial contracts including contracts with customers, suppliers, and/or the government other than what the Company has disclosed in chapter VI risk factors regarding dependence with main suppliers.

2005

  • MTI was formed, the company's very first store for Mothercare opened in Mall Taman Anggrek.

2008

  • The very first ELC store was launched in Indonesia at Pacific Place Mall, Jakarta.

2009

  • Gingersnaps, a leading Kids Fashion brand from the Philippines joins the Family. Distribution started with the Nuby brand.

2010

  • 25th MTI store launched - Mothercare store at Trans Studio Makassar opened.

2013

  • Launched the e-commerce platform: mothercare.co.id, to enhance mom's shopping experience.

2016

  • 75th MTI store launched - Mothercare Samarinda
  • Entered Travel Retail Business Soekarno Hatta T3

2017

  • Launched Wilio, MTI kids active wear brand Distribution launched Aveeno.

2018

  • 100th MTI store launched - Mothercare Lippo Mall Puri

2019

  • MTI launched 1st FMCG brand - Momami. MTI expands omnichannel, market place & soscom sales channel

2020

  • Distribution launched Skip Hop

2021

  • Chat to shop launched

2022

  • 50th Mothercare store was open at Margo City Mall

2023

  • MTI launched new brands: The Children’s Place, The Entertainer
  • MTI launched FMCG baby snack brand: Pureats
  • MTI listed on Indonesian Stock Exchange

Mission & Vision

The Company’s Core Values is known as DNA, which is transferred into work ethos that are Care for Customer, Pull Together, Make the Business Stronger, and Own It and Get It Done.

Care for Customers

Commitment to maintain internal and external customers, do things that meet the customer wants and needs through suggestions, ideas, support, and a good work ethic. To understand and identify customer needs, and giving them the best.

Pull Together

To operate as a team where different functions work to help each other to win and united by a common goal. Share understanding and collaboration within the group. Having extensive and strong networks, respect differences, and seek opportunities to work together in overcoming challenges.

Make the Business Stronger

Always looking for space and how to become more, looking for opportunities to make things better. Digging new ideas, looking for a chance to make it happen, and to challenge the establishment. It is not about doing more, but doing things better.

Own It and Get It Done

The ability of each person to take responsibility, find solutions and work on it until completion. It is about taking leadership themselves, make it happen, and not stopping until it's finished.



Shareholder List
NOShareholder NamePercentage
1Blooming Years Pte. Ltd90.5400%
2Public7.5000%
3Treasury Stock1.9600%

Management

Commissioner
President   :   Alptekin Diler
Vice President   :  
Commissioner   :   Hasan Sameer Abdulla Ahmed Alshuwaikh; Manoj Bharwani; Adrian Colin Mckay (Independent); Oke Nurwan (Independent)
Director
President   :   NIraj Jain
Vice President   :  
Director   :   Jitin Singh Kapoor; Lina Paulina
Audit Committee
President   :   Adrian Colin Mckay
Vice President   :  
Audit Committee   :   Dodi Suparjo; Serli Amelia