Uni-Charm Indonesia Tbk.

Brief of Company Background

Unicharm Group promotes proper governance by raising the banner of ""earnestly promoting

In 1974, Unicharm stated in our corporate ideals that it will grow and develop along with the public society which has become the basic guiding principle of its management ever since. In 1999, we unveiled "'Beliefs & Pledges' and Corporate Code of Conduct" as well as "'Our Five Great Pillars' and Associate Code of Conduct" and, in 2017, we replaced the original "Three DNAs", its corporate culture succeeded from the time of foundation, with the "New Three DNAs BOP-ship" which is currently recognized to be the common perspective of value of all group members and employees.

At Unicharm, we make the realization of SDGs as our “purpose” and, in order to make it happen, will cause an innovation with the back-casting approach based on such three layers as “Mission, Vision & Value” in aiming at achieving the sustainable growth.

Our Mission is to create a cohesive society where people and partner animal (pet) live in harmony along with the global environment. Our Vision that sets out about how we achieve the Mission is the Group’s corporate philosophy “NOLA & DOLA” which is an acronym of “Necessity of Life with Activities & Dreams of Life with Activities”. NOLA represents a solution of issues while DOLA is about defining such issues as dreams and ideals. In other words, we need to have a technology as our core competence to convert discomfort into comfort. That is anchored by Value which is derived from our “Management with Resonance”, a management model that has been rolled out across our organization worldwide.

Guided by our corporate slogan, NOLA & DOLA, we have been working to make life more comfortable for people worldwide. Looking back over the years since Unicharm was founded in 1961, we have achieved a measure of success in eliminating some of the issues people face in their lives every day – discomfort, inconvenience and unsanitary conditions – as expressed by the NOLA part of our slogan. However, we have really only just begun to address DOLA –supplying products and services that give our customers greater enjoyment and pleasure.

As IT becomes more advanced and consumers’ buying habits become more diverse, digital technology will play a vital role in helping us accurately respond to the needs of customers. Instead of relying on our gut feelings or past experience, we will analyze buying history to visualize shopping habits and tailor marketing strategies to individual needs.

Through that process, we aim to make Unicharm a trusted brand around the world.

Going forward, we will continue to provide world-first and world-leading products and services and deliver comfort, impression and satisfaction, aiming to create a cohesive society where people everywhere lead independent lives and support each other.

At Unicharm, management uses feedback from frontline operations to develop strategies that are carefully explained to employees, allowing our workforce to gain insights into management’s point of view and act accordingly. This balanced approach to communication significantly improves the capacity of the whole organization, helping management and frontline employees work together towards shared goals. We call this "Management with Resonance," and it is a major factor behind the Group’s growth. To ensure our business strategies have a greater chance of success, we are also nurturing internationally minded “resonant personnel” who have a deep understanding of Unicharm’s DNA, corporate culture and strategies, and actively sending them to positions overseas.

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Management